You don’t have to be an analytics expert to measure the impact of your email marketing and the role that email is playing in your overall digital marketing strategy. Here...

The General Data Protection Regulation (GDPR) is a new European privacy law that became enforceable on May 25, 2018. The GDPR is intended to harmonize data protection laws throughout the...

The other day I was taking a walk downtown and saw a sign for a bakery. The bakery’s display case was full of freshly baked cupcakes and cookies. The pile...

Frustrations abound when an email is viewed on an iPhone or iPad, the iOS device will automatically add links around specific words, turning the words blue and underlined. These words...

When you prune a garden correctly, you encourage healthy growth and flowering, as well as good looks. Email marketers can learn from this gardening technique to create emails that drive...

What does it take to create emails that people love? Here are 5 insider tips to create effective email marketing campaigns that your subscribers will love to read. 1. Get...

When you have a group of subscribers who haven’t opened or clicked a message from you in awhile, it’s probably time to remind them of your value through a re-engagement...

Integration Benefits Integrating your CRM and email marketing platform provides a data bridge to power personalized, relevant communications. When your CRM and email campaigns are working together, you can streamline...

Would you like to grow your subscriber list organically, but don’t know where to start? As the old phrase goes: “you’ll catch more flies with honey than vinegar.” The best...

Now that it’s August, we must face the stark reality that the end of summer is approaching. Here are 4 tips to make a splash with your email marketing during...