All posts in “Good Practices”

One of the most powerful automations you can create is the welcome or onboarding sequence. Ensure new customers or members are properly welcomed with a series of helpful messages. Keep...

Did you know: For every $1 you spend on email marketing, you can expect an average return of $42. (DMA, 2019) and 59% of respondents say marketing emails influence their...

Email marketing success is driven by good message content, clean list management, and safe sending practices. Below are 8 best practices to help you improve your email marketing efforts. These...

Remember the Wizard of Oz? The scene where Dorothy walks through her drab, lifeless house, then opens the front door to a colorful, magical, exciting new world?  With a few simple adjustments, you can take your emails from dull...

Did you know SMS marketing messages have a read rate of 97% within 15 minutes of delivery? And, that over 50% of SMS campaigns generate a positive ROI, when combined...

If 2020 has taught us anything it’s this: The businesses that are open to adapting and finding new, creative ways of operating are the businesses that will successfully advance through...

As an email marketer, you don’t always have the time to learn and implement every best-practice out there. However, here are three tips you should follow to quickly manage your...

Personalized emails are great because they help build a relationship between you and your subscribers, and typically increase open and click rates. However, there is a certain risk to sending...

Welcome emails are commonly the most highly engaged email that you will send. People are the most excited about your emails when they first subscribe to receive them, so don’t...

The holiday season typically brings an over-saturation of emails to the inbox. In this high traffic season, it’s important to stand out in the inbox to achieve the best delivery...