All posts in “Good Practices”

 White label email marketing software allows you to remove branding and customize dashboards. The goal is to enable agencies to offer email marketing services using existing platforms, rather than developing...

While there are literally thousands of layout possibilities for your monthly newsletter, this particular layout is to give some creative direction on a monthly newsletter that has product, service or...

If you’re trying to get your brand noticed and reach more customers, email marketing is the way to go. But standing out in the crowded digital space is no easy...

With a few simple adjustments, you can generate more opens and increase subscriber engagement. If you want to increase open rates, you should focus on everything the subscriber sees before...

Typically we see newsletters going out to subscribers anywhere to one to five times a month. The majority of newsletter subscribers though will look for and are comfortable with one...

There is many factors to a winning marketing email, but besides the technical items you need to explore such as A/B testing etc., what about the actual message. If you...

What makes a fail a #FAIL? This is all about the metrics and determination of a failure or success of an email campaign. Let’s first dive into how to identify...

CTAs (call to action) are words that provide direction and encouragement of action in your marketing campaign. We are all familiar with such words as ‘Buy Now” or ‘Subscribe Now’....

As the holidays draw closer, it’s a perfect opportunity to reflect and refine your email marketing campaigns. This is the time of the year that marketers send the most emails,...

You may be reading this because you’ve tried your hand at A/B testing, and, well, nothing really happened. Email A didn’t outperform Email B in any noteworthy way; the reverse...