What does it take to create emails that people love? Here are 5 insider tips to create effective email marketing campaigns that your subscribers will love to read. 1. Get...
When you have a group of subscribers who haven’t opened or clicked a message from you in awhile, it’s probably time to remind them of your value through a re-engagement...
Integration Benefits Integrating your CRM and email marketing platform provides a data bridge to power personalized, relevant communications. When your CRM and email campaigns are working together, you can streamline...
Would you like to grow your subscriber list organically, but don’t know where to start? As the old phrase goes: “you’ll catch more flies with honey than vinegar.” The best...
While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart...
Interlacing your email and social media marketing can be a powerful combination. Here are some examples of how these two marketing channels can work together to increase your reach. 1....
Segmenting your email list can help you communicate more intelligently and directly with your subscribers. You can send information that is targeted for their preferences or location, and when this...
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to...
There is perhaps nothing more discouraging than seeing a low delivery rate for a message that you worked hard to create. In order to achieve the best delivery results this...
Adding video to your email campaigns is a powerful way to engage with your subscribers. Video makes it possible to show in a memorable format instead of describing in text...
