When you have a group of subscribers who haven’t opened or clicked a message from you in awhile, it’s probably time to remind them of your value through a re-engagement...
While there are many studies out there that give high-level data for which day of the week is the best day to schedule your mailings, these studies can fall apart...
Get your lab coats on. It’s time for some experimentation. You probably already know the basic premise of A/B testing. If not, here it is: A/B testing, also referred to...
Tips for Successful Delivery When it comes to email marketing, there is perhaps nothing more frustrating than discovering that only a portion of your mailing list is receiving your messages....
